In a past life Max was a creative director who dreamt of becoming a director director. After a decade of writing ads at agencies like Jung von Matt, Mother and BBDO in Berlin and New York he finally got the chance to direct one for a little smoothie company called True Fruits. It won a Cannes Lion and he quit his day job at the agency.

Since then he’s been livin’ the dream, fathered a couple of children, gained a bit of weight and lost a lot of pitches. He has worked for clients such as Vodafone, Haribo and The North Face. His Haribo spots, now in their 9th season, have been ranked as the most popular ads on German TV for the past 5 years.