Boulawayne is a director whose career combines luxury and urban codes in fashion, beauty and commercial films. His collaborations range from major luxury brands such as YSL and Prada to les Galeries Lafayette, as well as major magazines such as Vogue and Harper’s Bazaar. His cinematography always conveys a technical approach that is mainly based on movement. His experience as a former multi-platinum music producer maybe explains the sense of rhythm that is an integral part of the aesthetic of his films. Boulawayne is also a director in search of development and renewal, in particular through his use of new technological and cinematographic means in the service of storytelling and immersive visuals.